Parks Associates' Survey: Churn Rate Among All OTT Services was 35% in 2019

Parks Associates and Swrve present data and insights on driving engagement and reducing churn in saturated OTT market


International research firm Parks Associates finds the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018. The firm will examine strategies for OTT services to counter churn and attract new viewers during the complimentary webcast "Driving Engagement and Reducing Churn in OTT," cohosted with Swrve on Tuesday, March 17, 1 p.m. CT. Executives from Cinedigm, Swrve, and Parks Associates will present industry insights and share analysis on strategies service providers can use, including incentives and strategic partnerships, to drive viewer engagement and grow their brands.

Swrve is an enterprise customer engagement platform that helps leading brands scale personalized interactions over millions of customers in real-time. Topics addressed during the webcast:

  • Key factors and trends driving OTT service engagement and customer churn
  • Profiles of successful OTT providers
  • Best practices of customer engagement strategies

Bob Strohmeyer, SVP of Global Customer Success, Swrve, and Alexandra Viglione, Product Marketing Director, Cinedigm, will participate in the webcast to address key market factors and trends driving OTT services, strategies to increase engagement, and best practices to measure value on new initiatives.

"Anticipating and acting on consumers' behaviors across channels empowers brands to have relevant engagement that can drive monetization and retention strategies," Strohmeyer said. "We look forward to a discussion about proven best practices helping companies in this competitive market."

Parks Associates' consumer data notes churn among vMVPDs (virtual multichannel video programming distributors or online pay-TV providers) was 81% in 2019. However, over two-thirds of vMVPD subscribers would find it difficult to give up at least one of their current subscriptions, so providers that offer the right mix of content, personalization, and ease of use can secure very loyal subscribers.

"Overcoming high churn and driving engagement are notable challenges for video service providers, especially as the market becomes more saturated and penetration rates slow," said Steve Nason, Research Director, Parks Associates. "OTT services are offering free trials and promotional offers to drive initial service uptake, but these tactics are also leading to sky-high churn rates. To secure long-term subscriber fidelity, providers need to offer more, including original content and personalized user experience." 

IndraStra Global is now available on
Apple NewsGoogle News, Flipboard, Feedburner, and Telegram
Name

-51,1,3D Technology,2,5G,6,Abkhazia,2,Academics,9,Accidents,19,Activism,1,ADB,10,ADIZ,1,Adults,1,Advertising,30,Advisory,1,Aerial Reconnaissance,11,Aerial Warfare,34,Aerospace,4,Afghanistan,81,Africa,108,Agile Methodology,2,Agriculture,15,Air Crash,9,Air Defence Identification Zone,1,Air Defense,5,Air Force,26,Air Pollution,1,Airbus,4,Aircraft Carriers,3,Aircraft Systems,1,Al Nusra,1,Al Qaida,3,Al Shabab,1,ALBA,1,Albania,2,Algeria,3,American History,4,AmritaJash,10,Antarctic,1,Anthropology,7,Anti Narcotics,11,Anti Tank,1,Anti-Corruption,3,Anti-dumping,1,Anti-Piracy,2,Anti-Submarine,1,Anti-Terrorism Legislation,1,Antitrust,1,APEC,1,Apple,2,Applied Sciences,2,AQAP,2,Arab League,3,Architecture,1,Arctic,6,Argentina,7,Armenia,26,Army,3,Art,1,Artificial Intelligence,62,Arunachal Pradesh,1,ASEAN,10,Asia,63,Asia Pacific,22,Assassination,2,Asset Management,1,Astrophysics,2,ATGM,1,Atmospheric Science,1,Atomic.Atom,1,Augmented Reality,7,Australia,43,Austria,1,Automation,13,Automotive,123,Autonomous Flight,2,Autonomous Vehicle,2,Aviation,57,AWACS,1,Awards,17,Azerbaijan,14,Azeri,1,B2B,1,Bahrain,9,Balance of Payments,1,Balance of Trade,3,Balkan,10,Baltic,3,Baluchistan,8,Bangladesh,27,Banking,48,Bankruptcy,1,Basel,1,Bashar Al Asad,1,Bay of Bengal,5,BBC,1,Beijing,1,Belarus,3,Belgium,1,Belt Road Initiative,3,Beto O'Rourke,1,BFSI,1,Bhutan,9,Big Data,29,Big Tech,1,Bilateral Cooperation,13,BIMSTEC,1,Biography,1,Biotechnology,2,BISA,1,Bitcoin,7,Black Lives Matter,1,Black Money,2,Black Sea,1,Blockchain,31,Blood Diamonds,1,Bloomberg,1,Boeing,19,Boko Haram,7,Bolivia,6,Bomb,2,Bond Market,1,Book,10,Book Review,17,Border Conflicts,5,Border Control and Surveillance,5,Bosnia,1,Brand Management,14,Brazil,99,Brexit,22,BRI,5,BRICS,16,British,3,Broadcasting,16,Brunei,2,Brussels,1,Buddhism,1,Budget,3,Build Back Better,1,Bulgaria,1,Burma,2,Business & Economy,963,C-UAS,1,California,4,Call for Proposals,1,Cambodia,5,Cameroon,1,Canada,46,Canadian Security Intelligence Service (CSIS),1,Carbon Economy,8,CAREC,1,Caribbean,9,CARICOM,1,Caspian Sea,2,Catalan,3,Caucasus,9,CBRN,1,Central African Republic,1,Central Asia,73,Central Asian,3,Central Eastern Europe,45,Certification,1,Chad,2,Chanakya,1,Charity,2,Chatbots,1,Chemicals,7,Child Labor,1,Children,4,Chile,10,China,437,Christianity,1,CIA,1,CIS,5,Citizenship,2,Civil Engineering,1,Civil Liberties,4,Civil Rights,2,Civil Society,4,Civilization,1,Clean Energy,4,Climate,62,Climate Change,12,Clinical Research,3,Clinton,1,Cloud Computing,39,Coal,4,Coast Guard,3,Cognitive Computing,12,Cold War,4,Colombia,15,Commodities,3,Communication,8,Communism,3,Compliance,1,Computers,40,Conferences,1,Conflict,78,Conflict Diamonds,1,Conflict Resolution,48,Conflict Resources,1,Congo,1,Construction,4,Consumer Behavior,4,Consumer Price Index,1,COP26,3,Coronavirus,105,Corporate Communication,1,Corporate Governance,4,Corporate Social Responsibility,4,Corruption,4,Costa Rica,2,Counter Intelligence,13,Counter Terrorism,79,COVID,4,COVID Vaccine,5,CPEC,7,CPG,3,Credit,1,Credit Score,1,Crimea,4,CRM,1,Croatia,2,Crypto Currency,11,Cryptography,1,CSTO,1,Cuba,6,Culture,4,Currency,6,Customer Relationship Management,1,Cyber Attack,6,Cyber Crime,2,Cyber Security & Warfare,103,Cybernetics,5,Cyberwarfare,16,Cyclone,1,Cyprus,5,Czech Republic,3,DACA,1,DARPA,3,Data,9,Data Analytics,35,Data Science,2,Database,2,Daughter.Leslee,1,Davos,1,DEA,1,DeBeers,1,Debt,9,Decision Support System,5,Defense,9,Defense Deals,5,Deforestation,2,Democracy,20,Democrats,2,Demonetization,6,Denmark. F-35,1,Denuclearization,1,Diamonds,1,Digital,38,Digital Economy,4,Digital Marketing,2,Digital Transformation,10,Diplomacy,10,Disaster Management,4,Disinformation,1,Djibouti,2,Documentary,2,Doklam,1,Dokolam,1,Dominica,2,Donald Trump,42,Donetsk,2,Dossier,2,Drones,10,E-Government,2,E-International Relations,1,Earning Reports,1,Earth Science,1,Earthquake,5,East Africa,1,East China Sea,9,eBook,1,ECB,1,eCommerce,11,Econometrics,1,Economic Justice,1,Economics,38,Economy,65,ECOWAS,2,Ecuador,3,Edge Computing,2,Education,60,Egypt,23,Elections,28,Electric Vehicle,10,Electricity,5,Electronics,7,Emerging Markets,1,Employment,12,Energy,305,Energy Policy,27,Energy Politics,23,Engineering,23,England,2,Enterprise Software Solutions,8,Entrepreneurship,15,Environment,45,ePayments,8,Epidemic,5,ESA,1,Ethiopia,3,Eulogy,2,Eurasia,3,Euro,5,Europe,5,European Union,214,EuroZone,5,Exclusive,2,Exhibitions,2,Explosives,1,Export Import,3,F-35,5,Facebook,7,Fake News,3,Fallen,1,FARC,2,Farnborough. United Kingdom,2,FATF,1,FDI,5,Featured,1100,Fidel Castro,1,Fiji,1,Finance,16,Financial Markets,47,Financial Statement,2,Finland,5,Fintech,13,Fiscal Policy,11,Fishery,3,Food Security,22,Forces,1,Forecasting,1,Foreign Policy,11,Forex,1,France,26,Free Market,1,Free Syrian Army,4,Freedom,3,Freedom of Speech,1,FTC,1,Fujairah,97,Fund Management,1,Funding,22,Future,1,G20,6,G24,1,G7,3,Gaddafi,1,Gambia,2,Gaming,1,Garissa Attack,1,Gas Price,8,GATT,1,Gaza,2,GCC,11,GDP,7,GDPR,1,Geneal Management,1,General Management,1,Geo Politics,103,Geography,1,Geoint,14,Geopolitics,5,Georgia,11,Georgian,1,geospatial,8,Geothermal,2,Germany,56,Ghana,3,Gibratar,1,Global Trade,88,Global Warming,1,Global Water Crisis,10,Globalization,2,Gold,1,Google,13,Gorkhaland,1,Government,125,GPS,1,Greater Asia,124,Greece,12,Green Bonds,1,Greenland,1,Gross Domestic Product,1,GST,1,Gujarat,6,Gun Control,4,Hacking,4,Haiti,2,Hasan,1,Health,7,Healthcare,71,Heatwave,1,Helicopter,10,Heliport,1,Hezbollah,3,High Altitude Warfare,1,High Speed Railway System,1,Hillary 2016,1,Hillary Clinton,1,Hinduism,2,Hindutva,4,History,10,Home Security,1,Honduras,2,Hong Kong,7,Horn of Africa,5,Housing,11,Houthi,11,Howitzer,1,Human Development,28,Human Resource Management,5,Human Rights,4,Humanitarian,3,Hungary,3,Hunger,3,Hydrocarbon,3,Hydrogen,2,IAEA,2,ICBM,1,ICO,1,Identification,2,IDF,1,Imaging,2,IMF,66,Immigration,16,Impeachment,1,Imran Khan,1,Independent Media,72,India,525,India's,1,Indian Air Force,18,Indian Army,5,Indian Nationalism,1,Indian Navy,22,Indian Ocean,16,Indices,1,Indo-Pacific,2,Indonesia,16,IndraStra,1,Industrial Accidents,3,Industrial Automation,2,Industrial Safety,4,Inflation,4,Infographic,1,Information Leaks,1,Infrastructure,3,Innovations,22,Insurance,3,Intellectual Property,3,Intelligence,5,Intelligence Analysis,8,Interest Rate,3,International Business,13,International Law,11,International Relations,7,Internet,52,Internet of Things,34,Interview,8,Intra-Government,5,Investigative Journalism,3,Investment,31,Investor Relations,1,IPO,4,Iran,184,Iraq,52,IRGC,1,Iron & Steel,1,ISAF,1,ISIL,9,ISIS,33,Islam,12,Islamic Banking,1,Islamic State,86,Israel,117,IT ITeS,129,Italy,10,Jabhat al-Nusra,1,Jamaica,3,Japan,56,JASDF,1,Jihad,1,Joe Biden,3,Joint Strike Fighter,4,Jordan,7,Journalism,6,Judicial,4,Justice System,3,Kanchin,1,Kashmir,8,Kazakhstan,22,Kenya,5,Kiev,1,Kindle,700,Knowledge Management,3,Kosovo,2,Kurdistan,8,Kurds,10,Kuwait,6,Kyrgyzstan,9,Labor Laws,10,Labor Market,4,Land Reforms,2,Land Warfare,21,Languages,1,Laos,1,Laser Defense Systems,1,Latin America,79,Law,5,Leadership,3,Lebanon,9,Legal,9,Liberalism,1,Library Science,1,Libya,12,Littoral Warfare,2,Livelihood,3,Loans,8,Lockdown,1,Lone Wolf Attacks,1,Lugansk,2,Macedonia,1,Machine Learning,7,Madagascar,1,Mahmoud,1,Main Battle Tank,3,Malaysia,10,Maldives,7,Mali,5,Malware,2,Management Consulting,6,Manpower,1,Manto,1,Manufacturing,14,Marijuana,1,Marine Engineering,3,Maritime,37,Market Research,2,Marketing,38,Mars,2,Martech,9,Mass Media,29,Mass Shooting,1,Material Science,2,Mauritania,1,MDGs,1,Mechatronics,2,Media War,1,Mediterranean,12,MENA,6,Mental Health,4,Mercosur,2,Mergers and Acquisitions,15,Meta,1,Metadata,2,Metals,1,Mexico,8,Micro-finance,4,Microsoft,11,Migration,19,Mike Pence,1,Military,99,Military Exercise,8,Military-Industrial Complex,1,Mining,15,Missile Launching Facilities,5,Missile Systems,51,Mobile Apps,3,Mobile Communications,10,Mobility,4,Modi,7,Moldova,1,Monaco,1,Monetary Policy,5,Money Market,2,Mongolia,8,Monsoon,1,Montreux Convention,1,Moon,4,Morocco,1,Morsi,1,Mortgage,3,Moscow,2,Motivation,1,Mozambique,1,Mubarak,1,Multilateralism,2,Mumbai,1,Muslim Brotherhood,2,Myanmar,24,NAFTA,3,NAM,2,Nanotechnology,4,NASA,12,National Security,5,Nationalism,2,NATO,29,Natural Disasters,10,Natural Gas,28,Naval Base,5,Naval Engineering,17,Naval Intelligence,2,Naval Postgraduate School,2,Naval Warfare,42,Navigation,2,Navy,21,NBC Warfare,2,Negotiations,1,Nepal,12,Neurosciences,6,New Delhi,4,New Normal,1,New York,4,New Zealand,5,News,1004,Newspaper,1,NFT,1,NGO,1,Nicaragua,1,Niger,3,Nigeria,10,Nirbhaya,1,Non Aligned Movement,1,Non Government Organization,4,Nonproliferation,2,North Africa,21,North America,37,North Korea,48,Norway,2,NSA,1,NSG,2,Nuclear,36,Nuclear Agreement,29,Nuclear Doctrine,1,Nuclear Security,43,Obama,3,ObamaCare,2,OBOR,15,Ocean Engineering,1,Oceania,2,OECD,4,OFID,5,Oil & Gas,327,Oil Gas,5,Oil Price,49,Olympics,2,Oman,25,Omicron,1,Oncology,1,Online Education,5,Online Reputation Management,1,OPEC,112,Open Access,1,Open Journal Systems,1,Open Letter,1,Open Source,4,Operation Unified Protector,1,Operational Research,4,Opinion,609,Pacific,5,Pakistan,155,Pakistan Air Force,3,Pakistan Army,1,Pakistan Navy,3,Palestine,21,Palm Oil,1,Pandemic,84,Papal,1,Paper,3,Papers,110,Papua New Guinea,1,Paracels,1,Partition,1,Partnership,1,Passport,1,Patents,2,PATRIOT Act,1,Peace Deal,5,Peacekeeping Mission,1,Pension,1,People Management,1,Persian Gulf,19,Peru,5,Petrochemicals,1,Petroleum,19,Pharmaceuticals,13,Philippines,10,Philosophy,2,Photos,3,Physics,1,Pipelines,5,PLAN,3,Plastic Industry,2,Poland,7,Polar,1,Policing,1,Policy,7,Policy Brief,6,Political Studies,1,Politics,36,Polynesia,3,Population,3,Portugal,1,Poverty,5,Power Transmission,6,President APJ Abdul Kalam,2,Presidential Election,30,Press Release,158,Prison System,1,Privacy,17,Private Equity,1,Private Military Contractors,1,Programming,1,Project Management,4,Propaganda,4,Protests,7,Psychology,3,Public Policy,55,Public Relations,1,Public Safety,7,Publishing,6,Putin,4,Q&A,1,Qatar,95,QC/QA,1,Qods Force,1,Quantum Computing,2,Quantum Physics,4,Quarter Results,2,Racial Justice,2,RADAR,1,Rahul Guhathakurta,4,Railway,7,Raj,1,Ranking,4,Rape,1,RCEP,1,Real Estate,1,Recall,4,Recession,1,Red Sea,2,Referendum,5,Reforms,17,Refugee,23,Regional,4,Regulations,1,Rehabilitation,1,Religion & Spirituality,9,Renewable,13,Reports,35,Repository,1,Republicans,2,Rescue Operation,1,Research,4,Research and Development,19,Retail,36,Revenue Management,1,Risk Management,4,Robotics,8,Rohingya,5,Romania,2,Royal Canadian Air Force,1,Rupee,1,Russia,256,Russian Navy,4,Saab,1,Saadat,1,SAARC,6,Safety,1,SAFTA,1,SAM,2,Samoa,1,Sanctions,3,SAR,1,SAT,1,Satellite,12,Saudi Arabia,121,Scandinavia,6,Science & Technology,329,SCO,5,Scotland,6,Scud Missile,1,Sea Lanes of Communications,4,SEBI,1,Securities,1,Security,6,Semiconductor,2,Senate,4,Senegal,1,SEO,3,Serbia,4,Seychelles,1,SEZ,1,Shale Gas,4,Shanghai,1,Sharjah,12,Shia,6,Shipping,5,Shutdown,1,Siachen,1,Sierra Leone,1,Signal Intelligence,1,Sikkim,4,Silicon Valley,1,Silk Route,6,Simulations,2,Sinai,1,Singapore,11,Situational Awareness,16,Smart Cities,7,Social Media Intelligence,40,Social Policy,39,Social Science,1,Socialism,1,Soft Power,1,Software,7,Solar Energy,11,Somalia,5,South Africa,18,South America,45,South Asia,396,South China Sea,30,South East Asia,58,South Korea,41,South Sudan,4,Sovereign Wealth Funds,1,Soviet,2,Soviet Union,7,Space,38,Space Station,2,Spain,8,Special Forces,1,Sports,2,Sports Diplomacy,1,Spratlys,1,Sri Lanka,20,Stamps,1,Startups,43,State of the Union,1,STEM,1,Stephen Harper,1,Stock Markets,15,Storm,2,Strategy Games,5,Sub-Sahara,3,Submarine,13,Sudan,5,Sunni,6,Super computing,1,Supply Chain Management,37,Surveillance,8,Survey,5,Sustainable Development,14,Swami Vivekananda,1,Sweden,3,Switzerland,3,Syria,111,Taiwan,16,Tajikistan,11,Taliban,15,Tamar Gas Fields,1,Tanzania,4,Tariff,4,Taxation,22,Tech Fest,1,Technology,13,Tel-Aviv,1,Telecom,21,Telematics,1,Territorial Disputes,1,Terrorism,73,Testing,2,Texas,3,Thailand,6,The Middle East,600,Think Tank,284,Tibet,2,TikTok,1,Tobacco,1,Tonga,1,Total Quality Management,2,Town Planning,2,TPP,2,Trade Agreements,13,Trade War,9,Trademarks,1,Trainging and Development,1,Transcaucasus,16,Transcript,4,Transpacific,2,Transportation,39,Travel and Tourism,4,Tsar,1,Tunisia,7,Turkey,73,Turkmenistan,9,U.S. Air Force,3,U.S. Dollar,1,UAE,130,UAV,21,UCAV,1,Udwains,1,Uganda,1,Ukraine,88,Ukraine War,3,Ummah,1,UNCLOS,6,Unemployment,1,UNESCO,1,UNHCR,1,UNIDO,2,United Kingdom,67,United Nations,27,United States,626,University and Colleges,4,Uranium,2,Urban Planning,10,US Army,8,US Army Aviation,1,US Congress,1,US Navy,15,US Postal Service,1,US Space Force,2,USA,16,USAF,18,UUV,1,Uyghur,3,Uzbekistan,11,Valuation,1,Vatican,1,Vedant,1,Venezuela,18,Venture Capital,3,Victim,1,Videogames,1,Vietnam,18,Virtual Reality,7,Vision 2030,1,VPN,1,Wahhabism,3,War,1,War Games,1,Warfare,1,Water,16,Water Politics,6,Weapons,10,Wearable,2,Weather,2,Webinar,1,WEF,2,Welfare,1,West,2,West Africa,17,West Bengal,2,Western Sahara,2,Whitepaper,2,WHO,3,Wikileaks,1,Wikipedia,1,Wildfire,1,Wildlife,2,Wind Energy,1,Windows,1,Wireless Security,1,Wisconsin,1,Women,10,Women's Right,10,Workshop,1,World Bank,25,World Economy,23,World Peace,10,World War I,1,World War II,3,WTO,6,Xi Jinping,8,Xinjiang,1,Yemen,26,Zbigniew Brzezinski,1,Zimbabwe,2,
ltr
item
IndraStra Global: Parks Associates' Survey: Churn Rate Among All OTT Services was 35% in 2019
Parks Associates' Survey: Churn Rate Among All OTT Services was 35% in 2019
Parks Associates and Swrve present data and insights on driving engagement and reducing churn in saturated OTT market
https://1.bp.blogspot.com/-2_JATeBpFrA/XmiuqSfJSUI/AAAAAAAAUiA/9W6nq1mhj740r533VqPiVFfbmPEEaLBEACLcBGAsYHQ/s640/iStock-491247524-1024x673.jpg
https://1.bp.blogspot.com/-2_JATeBpFrA/XmiuqSfJSUI/AAAAAAAAUiA/9W6nq1mhj740r533VqPiVFfbmPEEaLBEACLcBGAsYHQ/s72-c/iStock-491247524-1024x673.jpg
IndraStra Global
https://www.indrastra.com/2020/03/Parks-Associate-s-Survey-Churn-Rate-OTT-2019-006-03-2020-0017.html
https://www.indrastra.com/
https://www.indrastra.com/
https://www.indrastra.com/2020/03/Parks-Associate-s-Survey-Churn-Rate-OTT-2019-006-03-2020-0017.html
true
1461303524738926686
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content