Volvo 360c Calls for Global Safety Standard for Autonomous Vehicles' Communication

IndraStra Global

Volvo 360c Calls for Global Safety Standard for Autonomous Vehicles' Communication

By IndraStra Global News Team

The New Concept Calls for Global Safety Standard for Autonomous Vehicles' Communication

Image Attribute: The Volvo 360c Concept / Source: Volvo Car Group - Global Newsroom

Image Attribute: The Volvo 360c Concept / Source: Volvo Car Group - Global Newsroom

With its new 360c autonomous concept, Swedish auto major Volvo Car Group is calling for a new global standard in how autonomous vehicles can safely communicate with all other road users.

In near future, fully autonomous cars will be introduced in a mixed traffic situation where driverless cars without a human driver will share the road with other road users. In such a traffic situation, it will no longer be possible to make eye contact with and learn about another driver’s intentions, a central element of today’s everyday traffic interaction.

As part of the development of the 360c, Volvo Cars safety engineers decided to tackle this challenge of how to establish a safe means of communication between fully autonomous cars and other road users. Additionally, the focus was to create a universally applicable standard, so that other road users do not have to consider the make or brand of individual autonomous cars.

"We strongly believe this communication method should be a universal standard so all road users can communicate easily with any autonomous car, regardless of which maker built it," said Malin Ekholm, vice president at the Volvo Cars Safety Centre. "But it is also important that we do not instruct others what to do next, in order to avoid potential confusion. Our research shows this is the safest way for fully autonomous cars to communicate with other road users."



The concept presents four potential uses of autonomous driving vehicles – a sleeping environment, mobile office, living room, and entertainment space. In short, it does not just reimagine how people travel but also looks at how people engage with friends and family while on the move, and how they can recapture time while traveling in the cities of the future.

"Autonomous vehicle concepts have a tendency to become a technology showcase instead of a vision of how people use it," said Robin Page, senior vice president of design at Volvo Cars. "But Volvo is a human-centric brand. We focus on the daily lives of our customers and how we can make them better. The 360c is the next iteration of this approach."

However, autonomous technology will be introduced gradually rather than overnight and as a result, fully autonomous cars will be introduced in a mixed traffic situation where driverless cars without a human driver will share the road with other road users. The company is considering the 360c concept as their first yet deliberate step towards a broad discussion about the potential for autonomous driving technology to fundamentally change society in many ways.

"The business will change in the coming years and Volvo should lead that change of our industry," said Håkan Samuelsson, president, and CEO of Volvo Cars. "Autonomous drive will allow us to take the big next step in safety but also open up exciting new business models and allow consumers to spend time in the car doing what they want to do."