NEWS | Johnnie Walker Partners with Earth Day Network

A new plug-in for Google’s Chrome browser launched ahead of Earth Day on Friday (22 April) will help educate people about how much energy they consume online by calculating their digital carbon footprint and, as a result, inspire them to think about their everyday energy efficiency.

By Reuters

NEWS | Johnnie Walker Partners with Earth Day Network

Image Attribute: Reuters Media Express  

You might not realise it but the amount of time you spend and what you do online takes its toll on the environment.

Research* suggests that the average online user consumes 130 kgs of carbon a year – the equivalent to driving 740 km in a car - which could be offset by planting four trees. 

A new plug-in for Google’s Chrome browser launched ahead of Earth Day on Friday (22 April) will help educate people about how much energy they consume online by calculating their digital carbon footprint and, as a result, inspire them to think about their everyday energy efficiency. 

The new Chrome plug-in comes from Johnnie Walker®, makers of the world’s best-selling Scotch whisky, who are partnering with Earth Day Network to urge people to take a small but progressive step towards helping the environment.

Earth Day Network is a global movement that aims to inspire, challenge ideas, ignite passion, and motivate people to take action on environmental issues.

By measuring online usage over four weeks, the plug-in calculates the user’s annual consumption of energy. To offset it, Johnnie Walker will plant up to 75,000 trees as part of Earth Day Network’s Canopy Project, which has planted more than three million trees since 2011 in areas in need of reforestation, such as in East Africa. 

Michael Thornton, Chief Executive of Carbon Analytics, which helps businesses manage their environmental impact, has worked with Johnnie Walker on the development of Earth Mode and says it is sometimes difficult for people to understand how using the internet creates a carbon footprint.

He said: “Each time that you use a website or search the internet it requires a lot of energy to provide the data. Cumulatively across the world, this creates a large carbon footprint.

The Earth Mode plug-in is an easy-to-use calculator that is a helpful tool for understanding that footprint. Individuals will be able to see their carbon usage displayed as the equivalent of everyday activities such as using a microwave, driving a car or taking a flight.” 

Guy Escolme, Johnnie Walker global brand director, said: “We believe that everyone wants their tomorrow to be better than today and Earth Mode gives people the opportunity to make a positive impact on the environment. It is just one environmentally-friendly act but we hope it will educate and inspire users around the world to take other small actions to help Earth Day achieve its goal of reaching three billion ‘Acts of Green’.

“Johnnie Walker is proud that our parent company Diageo has reduced its carbon emissions by 33% over eight years and one of the ways they have done that is to make its 35,000 employees across the world aware of the energy they use every day. Diageo aims to reduce carbon emissions by 50% by 2020.”

Kathleen Rogers, President of Earth Day Network said: “Carbon footprints seem like a foreign concept to far too many of us, perhaps especially those of us in urban environments or not living along a coastline. But we should all be aware of what our energy needs and consumption are doing to our shared global environment.”

“The more readily-available the information on our carbon footprint becomes, the more in contact with it in real-time we are, the more of an impact it will have. No more out-of-sight-out-of-mind. Now, like tracking the battery life on our cell phones, we will know what our computer usage is costing. And it will be eye-opening.”

The Johnnie Walker Earth Mode plug-in is available from the Chrome Store for PC and Mac users. Once installed, users click on the Johnnie Walker ‘Striding Man’ icon to reveal a drop-down window that displays real-time online energy usage, and shows how many trees will be planted to offset their annual carbon footprint.





Name

-51,1,3D Technology,2,5G,8,Abkhazia,2,Academics,9,Accidents,19,Activism,1,ADB,12,ADIZ,1,Adults,1,Advertising,30,Advisory,2,Aerial Reconnaissance,11,Aerial Warfare,34,Aerospace,4,Afghanistan,83,Africa,108,Agile Methodology,2,Agriculture,15,Air Crash,9,Air Defence Identification Zone,1,Air Defense,5,Air Force,26,Air Pollution,1,Airbus,4,Aircraft Carriers,5,Aircraft Systems,1,Al Nusra,1,Al Qaida,4,Al Shabab,1,Alaska,1,ALBA,1,Albania,2,Algeria,3,American History,4,AmritaJash,10,Antarctic,1,Anthropology,7,Anti Narcotics,12,Anti Tank,1,Anti-Corruption,3,Anti-dumping,1,Anti-Piracy,2,Anti-Submarine,1,Anti-Terrorism Legislation,1,Antitrust,1,APEC,1,Apple,2,Applied Sciences,2,AQAP,2,Arab League,3,Architecture,1,Arctic,6,Argentina,7,Armenia,26,Army,3,Art,1,Artificial Intelligence,62,Arunachal Pradesh,1,ASEAN,10,Asia,64,Asia Pacific,22,Assassination,2,Asset Management,1,Astrophysics,2,ATGM,1,Atmospheric Science,1,Atomic.Atom,1,Augmented Reality,7,Australia,43,Austria,1,Automation,13,Automotive,124,Autonomous Flight,2,Autonomous Vehicle,2,Aviation,58,AWACS,1,Awards,17,Azerbaijan,14,Azeri,1,B2B,1,Bahrain,9,Balance of Payments,1,Balance of Trade,3,Balkan,10,Baltic,3,Baluchistan,8,Bangladesh,27,Banking,48,Bankruptcy,1,Basel,1,Bashar Al Asad,1,Bay of Bengal,5,BBC,1,Beijing,1,Belarus,3,Belgium,1,Belt Road Initiative,3,Beto O'Rourke,1,BFSI,1,Bhutan,9,Big Data,30,Big Tech,1,Bilateral Cooperation,13,BIMSTEC,1,Biography,1,Biotechnology,2,BISA,1,Bitcoin,7,Black Lives Matter,1,Black Money,2,Black Sea,1,Blockchain,31,Blood Diamonds,1,Bloomberg,1,Boeing,20,Boko Haram,7,Bolivia,6,Bomb,2,Bond Market,1,Book,10,Book Review,17,Border Conflicts,7,Border Control and Surveillance,5,Bosnia,1,Brand Management,14,Brazil,99,Brexit,22,BRI,5,BRICS,16,British,3,Broadcasting,16,Brunei,2,Brussels,1,Buddhism,1,Budget,3,Build Back Better,1,Bulgaria,1,Burma,2,Business & Economy,1004,C-UAS,1,California,5,Call for Proposals,1,Cambodia,6,Cameroon,1,Canada,46,Canadian Security Intelligence Service (CSIS),1,Carbon Economy,8,CAREC,1,Caribbean,9,CARICOM,1,Caspian Sea,2,Catalan,3,Caucasus,9,CBRN,1,Central African Republic,1,Central Asia,74,Central Asian,3,Central Eastern Europe,46,Certification,1,Chad,2,Chanakya,1,Charity,2,Chatbots,1,Chemicals,7,Child Labor,1,Children,4,Chile,10,China,455,Christianity,1,CIA,1,CIS,5,Citizenship,2,Civil Engineering,1,Civil Liberties,4,Civil Rights,2,Civil Society,4,Civilization,1,Clean Energy,4,Climate,62,Climate Change,15,Clinical Research,3,Clinton,1,Cloud Computing,40,Coal,4,Coast Guard,3,Cognitive Computing,12,Cold War,4,Colombia,15,Commodities,3,Communication,8,Communism,3,Compliance,1,Computers,40,Conferences,1,Conflict,80,Conflict Diamonds,1,Conflict Resolution,48,Conflict Resources,1,Congo,1,Construction,4,Consumer Behavior,4,Consumer Price Index,1,COP26,4,Coronavirus,106,Corporate Communication,1,Corporate Governance,4,Corporate Social Responsibility,4,Corruption,4,Costa Rica,2,Counter Intelligence,13,Counter Terrorism,80,COVID,5,COVID Vaccine,5,CPEC,8,CPG,3,Credit,1,Credit Score,1,Crimea,4,CRM,1,Croatia,2,Crypto Currency,12,Cryptography,1,CSTO,1,Cuba,6,Culture,4,Currency,6,Customer Relationship Management,1,Cyber Attack,6,Cyber Crime,2,Cyber Security & Warfare,104,Cybernetics,5,Cyberwarfare,16,Cyclone,1,Cyprus,5,Czech Republic,3,DACA,1,DARPA,3,Data,9,Data Analytics,35,Data Science,2,Database,2,Daughter.Leslee,1,Davos,1,DEA,1,DeBeers,1,Debt,11,Decision Support System,5,Defense,9,Defense Deals,5,Deforestation,2,Democracy,20,Democrats,2,Demonetization,6,Denmark. F-35,1,Denuclearization,1,Diamonds,1,Digital,38,Digital Economy,8,Digital Marketing,2,Digital Transformation,10,Diplomacy,10,Disaster Management,4,Disinformation,1,Diversity & Inclusion,1,Djibouti,2,Documentary,2,Doklam,1,Dokolam,1,Dominica,2,Donald Trump,42,Donetsk,2,Dossier,2,Drones,10,E-Government,2,E-International Relations,1,Earning Reports,2,Earth Science,1,Earthquake,5,East Africa,1,East China Sea,9,eBook,1,ECB,1,eCommerce,11,Econometrics,1,Economic Justice,1,Economics,39,Economy,76,ECOWAS,2,Ecuador,3,Edge Computing,2,Education,61,Egypt,24,Elections,29,Electric Vehicle,11,Electricity,5,Electronics,7,Emerging Markets,1,Employment,12,Energy,309,Energy Policy,28,Energy Politics,24,Engineering,23,England,2,Enterprise Software Solutions,8,Entrepreneurship,15,Environment,46,ePayments,12,Epidemic,6,ESA,1,Ethiopia,3,Eulogy,3,Eurasia,3,Euro,6,Europe,6,European Union,219,EuroZone,5,Exclusive,2,Exhibitions,2,Explosives,1,Export Import,3,F-35,5,Facebook,7,Fake News,3,Fallen,1,FARC,2,Farnborough. United Kingdom,2,FATF,1,FDI,5,Featured,1150,Fidel Castro,1,Fiji,1,Finance,17,Financial Markets,49,Financial Statement,2,Finland,5,Fintech,13,Fiscal Policy,12,Fishery,3,Food Security,22,Forces,1,Forecasting,1,Foreign Policy,12,Forex,2,France,26,Free Market,1,Free Syrian Army,4,Freedom,3,Freedom of Speech,1,FTC,1,Fujairah,97,Fund Management,1,Funding,22,Future,1,G20,6,G24,1,G7,3,Gaddafi,1,Gambia,2,Gaming,1,Garissa Attack,1,Gas Price,16,GATT,1,Gaza,2,GCC,11,GDP,9,GDPR,1,Geneal Management,1,General Management,1,Geo Politics,103,Geography,1,Geoint,14,Geopolitics,5,Georgia,11,Georgian,1,geospatial,8,Geothermal,2,Germany,60,Ghana,3,Gibratar,1,Gig economy,1,Global Trade,88,Global Warming,1,Global Water Crisis,10,Globalization,2,Gold,2,Google,13,Gorkhaland,1,Government,125,GPS,1,Greater Asia,126,Greece,13,Green Bonds,1,Greenland,1,Gross Domestic Product,1,GST,1,Gujarat,6,Gun Control,4,Hacking,4,Haiti,2,Hasan,1,Health,7,Healthcare,71,Heatwave,1,Helicopter,10,Heliport,1,Hezbollah,3,High Altitude Warfare,1,High Speed Railway System,1,Hillary 2016,1,Hillary Clinton,1,Hinduism,2,Hindutva,4,History,10,Home Security,1,Honduras,2,Hong Kong,7,Horn of Africa,5,Housing,11,Houthi,11,Howitzer,1,Human Development,28,Human Resource Management,5,Human Rights,4,Humanitarian,3,Hungary,3,Hunger,3,Hydrocarbon,3,Hydrogen,2,IAEA,2,ICBM,1,Iceland,1,ICO,1,Identification,2,IDF,1,Imaging,2,IMF,68,Immigration,17,Impeachment,1,Imran Khan,1,Independent Media,72,India,536,India's,1,Indian Air Force,18,Indian Army,5,Indian Nationalism,1,Indian Navy,24,Indian Ocean,16,Indices,1,Indo-Pacific,3,Indonesia,17,IndraStra,1,Industrial Accidents,3,Industrial Automation,2,Industrial Safety,4,Inflation,6,Infographic,1,Information Leaks,1,Infrastructure,3,Innovations,22,Insider Trading,1,Insurance,3,Intellectual Property,3,Intelligence,5,Intelligence Analysis,8,Interest Rate,3,International Business,13,International Law,11,International Relations,7,Internet,52,Internet of Things,34,Interview,8,Intra-Government,5,Investigative Journalism,3,Investment,32,Investor Relations,1,IPO,4,Iran,188,Iraq,54,IRGC,1,Iron & Steel,1,ISAF,1,ISIL,9,ISIS,33,Islam,12,Islamic Banking,1,Islamic State,86,Israel,119,IT ITeS,131,Italy,10,Jabhat al-Nusra,1,Jamaica,3,Japan,61,JASDF,1,Jihad,1,Joe Biden,3,Joint Strike Fighter,4,Jordan,7,Journalism,6,Judicial,4,Justice System,3,Kanchin,1,Kashmir,8,Kazakhstan,22,Kenya,5,Kiev,1,Kindle,700,Knowledge Management,3,Kosovo,2,Kurdistan,8,Kurds,10,Kuwait,7,Kyrgyzstan,9,Labor Laws,10,Labor Market,4,Land Reforms,2,Land Warfare,21,Languages,1,Laos,1,Laser Defense Systems,1,Latin America,79,Law,5,Leadership,3,Lebanon,9,Legal,9,LGBTQ,1,Liberalism,1,Library Science,1,Libya,13,Littoral Warfare,2,Livelihood,3,Loans,8,Lockdown,1,Lone Wolf Attacks,2,Lugansk,2,Macedonia,1,Machine Learning,7,Madagascar,1,Mahmoud,1,Main Battle Tank,3,Malaysia,10,Maldives,8,Mali,7,Malware,2,Management Consulting,6,Manpower,1,Manto,1,Manufacturing,14,Marijuana,1,Marine Engineering,3,Maritime,39,Market Research,2,Marketing,38,Mars,2,Martech,9,Mass Media,29,Mass Shooting,1,Material Science,2,Mauritania,1,MDGs,1,Mechatronics,2,Media War,1,Mediterranean,12,MENA,6,Mental Health,4,Mercosur,2,Mergers and Acquisitions,15,Meta,1,Metadata,2,Metals,1,Mexico,10,Micro-finance,4,Microsoft,11,Migration,19,Mike Pence,1,Military,99,Military Exercise,9,Military-Industrial Complex,1,Mining,15,Missile Launching Facilities,5,Missile Systems,51,Mobile Apps,3,Mobile Communications,10,Mobility,4,Modi,7,Moldova,1,Monaco,1,Monetary Policy,5,Money Market,2,Mongolia,8,Monkeypox,1,Monsoon,1,Montreux Convention,1,Moon,4,Morocco,1,Morsi,1,Mortgage,3,Moscow,2,Motivation,1,Mozambique,1,Mubarak,1,Multilateralism,2,Mumbai,1,Muslim Brotherhood,2,Myanmar,25,NAFTA,3,NAM,2,Nanotechnology,4,NASA,13,National Security,5,Nationalism,2,NATO,30,Natural Disasters,10,Natural Gas,29,Naval Base,5,Naval Engineering,19,Naval Intelligence,2,Naval Postgraduate School,2,Naval Warfare,44,Navigation,2,Navy,21,NBC Warfare,2,NDC,1,Negotiations,2,Nepal,12,Neurosciences,6,New Delhi,4,New Normal,1,New York,5,New Zealand,5,News,1055,Newspaper,1,NFT,1,NGO,1,Nicaragua,1,Niger,3,Nigeria,10,Nirbhaya,1,Non Aligned Movement,1,Non Government Organization,4,Nonproliferation,2,North Africa,22,North America,41,North Korea,48,Norway,2,NSA,1,NSG,2,Nuclear,38,Nuclear Agreement,30,Nuclear Doctrine,1,Nuclear Security,44,Obama,3,ObamaCare,2,OBOR,15,Ocean Engineering,1,Oceania,2,OECD,4,OFID,5,Oil & Gas,346,Oil Gas,6,Oil Price,56,Olympics,2,Oman,25,Omicron,1,Oncology,1,Online Education,5,Online Reputation Management,1,OPEC,122,Open Access,1,Open Journal Systems,1,Open Letter,1,Open Source,4,Operation Unified Protector,1,Operational Research,4,Opinion,611,Pacific,5,Pakistan,159,Pakistan Air Force,3,Pakistan Army,1,Pakistan Navy,3,Palestine,21,Palm Oil,1,Pandemic,84,Papal,1,Paper,3,Papers,110,Papua New Guinea,1,Paracels,1,Partition,1,Partnership,1,Passport,1,Patents,2,PATRIOT Act,1,Peace Deal,5,Peacekeeping Mission,1,Pension,1,People Management,1,Persian Gulf,19,Peru,5,Petrochemicals,1,Petroleum,19,Pharmaceuticals,13,Philippines,11,Philosophy,2,Photos,3,Physics,1,Pipelines,5,PLAN,3,Plastic Industry,2,Poland,7,Polar,1,Policing,1,Policy,7,Policy Brief,6,Political Studies,1,Politics,36,Polynesia,3,Population,3,Portugal,1,Poverty,5,Power Transmission,6,President APJ Abdul Kalam,2,Presidential Election,30,Press Release,158,Prison System,1,Privacy,17,Private Equity,1,Private Military Contractors,1,Programming,1,Project Management,4,Propaganda,5,Protests,11,Psychology,3,Public Policy,55,Public Relations,1,Public Safety,7,Publishing,6,Putin,4,Q&A,1,Qatar,101,QC/QA,1,Qods Force,1,Quantum Computing,3,Quantum Physics,4,Quarter Results,2,Racial Justice,2,RADAR,1,Rahul Guhathakurta,4,Railway,7,Raj,1,Ranking,4,Rape,1,RCEP,2,Real Estate,1,Recall,4,Recession,2,Red Sea,2,Referendum,5,Reforms,17,Refugee,23,Regional,4,Regulations,1,Rehabilitation,1,Religion & Spirituality,9,Renewable,13,Reports,37,Repository,1,Republicans,3,Rescue Operation,1,Research,4,Research and Development,20,Retail,36,Revenue Management,1,Risk Management,4,Robotics,8,Rohingya,5,Romania,2,Royal Canadian Air Force,1,Rupee,1,Russia,268,Russian Navy,5,Saab,1,Saadat,1,SAARC,6,Safety,1,SAFTA,1,SAM,2,Samoa,1,Sanctions,3,SAR,1,SAT,1,Satellite,12,Saudi Arabia,122,Scandinavia,6,Science & Technology,335,SCO,5,Scotland,6,Scud Missile,1,Sea Lanes of Communications,4,SEBI,1,Securities,1,Security,6,Semiconductor,3,Senate,4,Senegal,1,SEO,3,Serbia,4,Seychelles,1,SEZ,1,Shale Gas,4,Shanghai,1,Sharjah,12,Shia,6,Shinzo Abe,1,Shipping,5,Shutdown,1,Siachen,1,Sierra Leone,1,Signal Intelligence,1,Sikkim,4,Silicon Valley,1,Silk Route,6,Simulations,2,Sinai,1,Singapore,13,Situational Awareness,16,Smart Cities,7,Social Media Intelligence,40,Social Policy,39,Social Science,1,Socialism,1,Soft Power,1,Software,7,Solar Energy,11,Somalia,5,South Africa,18,South America,45,South Asia,405,South China Sea,31,South East Asia,61,South Korea,42,South Sudan,4,Sovereign Wealth Funds,1,Soviet,2,Soviet Union,7,Space,40,Space Station,2,Spain,8,Special Forces,1,Sports,2,Sports Diplomacy,1,Spratlys,1,Sri Lanka,22,Stamps,1,Startups,43,State of the Union,1,STEM,1,Stephen Harper,1,Stock Markets,18,Storm,2,Strategy Games,5,Sub-Sahara,3,Submarine,13,Sudan,5,Sunni,6,Super computing,1,Supply Chain Management,37,Surveillance,8,Survey,5,Sustainable Development,16,Swami Vivekananda,1,Sweden,3,Switzerland,3,Syria,111,Taiwan,20,Tajikistan,11,Taliban,17,Tamar Gas Fields,1,Tamil,1,Tanzania,4,Tariff,4,Taxation,23,Tech Fest,1,Technology,13,Tel-Aviv,1,Telecom,22,Telematics,1,Territorial Disputes,1,Terrorism,74,Testing,2,Texas,3,Thailand,7,The Middle East,606,Think Tank,288,Tibet,2,TikTok,1,Tobacco,1,Tonga,1,Total Quality Management,2,Town Planning,2,TPP,2,Trade Agreements,13,Trade War,9,Trademarks,1,Trainging and Development,1,Transcaucasus,16,Transcript,4,Transpacific,2,Transportation,39,Travel and Tourism,6,Tsar,1,Tunisia,7,Turkey,73,Turkmenistan,9,U.S. Air Force,3,U.S. Dollar,2,UAE,132,UAV,21,UCAV,1,Udwains,1,Uganda,1,Ukraine,93,Ukraine War,7,Ummah,1,UNCLOS,6,Unemployment,1,UNESCO,1,UNHCR,1,UNIDO,2,United Kingdom,69,United Nations,27,United States,654,University and Colleges,4,Uranium,2,Urban Planning,10,US Army,8,US Army Aviation,1,US Congress,1,US FDA,1,US Navy,15,US Postal Service,1,US Space Force,2,USA,16,USAF,19,UUV,1,Uyghur,3,Uzbekistan,12,Valuation,1,Vatican,1,Vedant,1,Venezuela,18,Venture Capital,3,Victim,1,Videogames,1,Vietnam,18,Virtual Reality,7,Vision 2030,1,VPN,1,Wahhabism,3,War,1,War Games,1,Warfare,1,Water,16,Water Politics,6,Weapons,10,Wearable,2,Weather,2,Webinar,1,WEF,2,Welfare,1,West,2,West Africa,19,West Bengal,2,Western Sahara,2,Whitepaper,2,WHO,3,Wikileaks,1,Wikipedia,1,Wildfire,1,Wildlife,2,Wind Energy,1,Windows,1,Wireless Security,1,Wisconsin,1,Women,10,Women's Right,10,Workshop,1,World Bank,27,World Economy,24,World Peace,10,World War I,1,World War II,3,WTO,6,Wyoming,1,Xi Jinping,9,Xinjiang,1,Yemen,26,Zbigniew Brzezinski,1,Zimbabwe,2,
ltr
item
IndraStra Global: NEWS | Johnnie Walker Partners with Earth Day Network
NEWS | Johnnie Walker Partners with Earth Day Network
A new plug-in for Google’s Chrome browser launched ahead of Earth Day on Friday (22 April) will help educate people about how much energy they consume online by calculating their digital carbon footprint and, as a result, inspire them to think about their everyday energy efficiency.
https://2.bp.blogspot.com/-vr3bNYMRcMA/VxqAY2Q_DpI/AAAAAAAAKLc/CQxHhZk8vucbZGBplowrMhpv8lM3EE77wCLcB/s640/JW-APP.jpg
https://2.bp.blogspot.com/-vr3bNYMRcMA/VxqAY2Q_DpI/AAAAAAAAKLc/CQxHhZk8vucbZGBplowrMhpv8lM3EE77wCLcB/s72-c/JW-APP.jpg
IndraStra Global
https://www.indrastra.com/2016/04/NEWS-Johnnie-Walker-partners-with-Earth-Day-Network-002-04-2016-0058.html
https://www.indrastra.com/
https://www.indrastra.com/
https://www.indrastra.com/2016/04/NEWS-Johnnie-Walker-partners-with-Earth-Day-Network-002-04-2016-0058.html
true
1461303524738926686
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content