B&E | The Rise of Big Data’s Use in Advertising

Advertising subsidies support publishers throughout the media system. Publishers are organizations that produce and distribute content through analog or digital means; think of newspapers, television production firms, and search engines. The advertising subsidy involves payment for the right to persuade the publisher’s audience to purchase or otherwise support a product or service. Traditionally, that has meant purchasing space or time on or near a publisher’s content—for example, a newspaper article or an Internet video.

By Nick Couldry and Joseph Turow 


Image Attribute: epSos .de / Creative Commons


Advertising subsidies support publishers throughout the media system. Publishers are organizations that produce and distribute content through analog or digital means; think of newspapers, television production firms, and search engines. The advertising subsidy involves payment for the right to persuade the publisher’s audience to purchase or otherwise support a product or service. Traditionally, that has meant purchasing space or time on or near a publisher’s content—for example, a newspaper article or an Internet video. 

Most people likely think of advertising in terms of its most visible manifestation, the persuasive message. Yet the activity involves two sets of activities in addition to the creation of the ad. One part, traditionally called media planning and buying, revolves around the strategic consideration and provision of funds to pay for placement of the notice. The other part, evaluation research, involves determining whether and how the message worked. The amount of money used for the direct-subsidy aspect of the process—media buying—is huge. Industry consultants’ estimate upward of $250 billion as the global amount of money advertisers and their agents spend on placing ads on one or another medium.

The use of data to plan and evaluate these expenditures is by no means new. As far back as the 19th century, advertisers and their representatives in the nascent ad agency business bought, analyzed, and evaluated lists of individuals who might be influenced by particular direct-mail solicitations to determine whether and how the postal service was a good ad medium. In the early 20th century, advertisers worked with print media firms they subsidized—principally newspapers and magazines but also outdoor boards—to develop trusted total circulation figures based on audits. Somewhat later, they supported companies that used audience ratings panels to infer circulation data for radio and television broadcasters. By the 1960s, such circulation and ratings activities were yielding large streams of data that planners and buyers examined in advance of purchasing advertising space and time. To these numerical considerations were added the quantitative and qualitative results of depth interviews, surveys, and experiments by marketers, media firms, and advertising agencies to learn why certain ads in certain media succeeded and others did not.

From a colloquial standpoint, all these activities may well have been considered to involve big data. In response to a late 2012 trade article (Smith, 2012a) about a conference which was devoted to “Data-Driven Marketing,” a reader asked,

Whats all this latest fixation/obsession about data all about, as if we never knew it existed before, well it has, big time, and clever marketers have been using it well for years and don’t need to be reintroduced to it as if experienced marketers were schoolkids.

In fact, that article’s author (one of the conference organizers) had himself questioned the term’s use in the advertising context and had come to the more specific conclusion that-

Data has been “big” all along. What has changed now is not just scale and cross-channel inputs, but the sheer speed and accessibility of data as it moves to the cloud and becomes present on any device anywhere. Making data actionable in real time and at the point of critical need or decision-making is where data is not just big, but enormously effective. (Smith, 2012b)

In fitting this characterization, the ad industry does not merely mirror the fascination with data crunching taking place throughout society. The perspective reflects a transformation of media planning, buying, and evaluation in the advertising industry that began in the 1980s. The alterations were fundamental—institutional as well as technological. Before the 1980s, advertising practitioners considered media buying and planning as rather straightforward, unexciting components of a standard (“full-service”) agency’s offerings to clients. During the 1980s and 1990s, however, agency executives began to take a different approach to their media planning and buying divisions. Several factors were involved, but many of them centered on the fragmentation of media channels due to cable television (Turow, 1997). A clutch of new agency holding companies with international footprints (WPP of the United Kingdom, Omnicom and Interpublic from the United States, and Publicis from France) established freestanding media buying operations that, along with media buying firms Aegis in the United Kingdom and Havas in France, claimed special quantitative abilities. Using different computer models, each insisted it knew the best ways to reach increasingly dispersed audiences according to a growing number of demographic, psychographic, and geographic characteristics in the most efficient and accountable ways possible. According to a research firm that keeps track of buying firm developments, these six companies spent $224 billion advertising dollars worldwide in 2009 (RECMA, 2010). That year, the six controlled about 45% of purchasing in the U.S. advertising market; in most European countries, the share reached 80% (RECMA, 2010).

The buying firms’ emphasis on computer-driven quantitative analyses to target fragmented media audiences served as a testing ground for the coming age of ubiquitous digital media. Although advertising appeared during the 1980s on computer dial-up services such as Prodigy, the business was marginal and ad agencies did not consider that it had mainstream possibilities. The growth of commercial advertising on the World Wide Web with the introduction of the Netscape browser in 1994 pointed to a venue for marketers to reach millions of audience members. The second half of the 1990s marked a transition period during which publishers and various partners refined ways to construct the audience in greater detail than earlier decades.2 Central to their digital activities were technologies—cookies, tracking pixels, Flash cookies, and various mobile device “digital fingerprinting” methods—to trace people’s actions within and across websites, applications (apps), devices, and physical locations.

The ability to tag audience members and track what they viewed allowed publishers to create and offer up segments of inferred interests to advertisers who might conclude purchasing interests from that information. Advertising networks were doing the same thing, though across websites, and they and a growing number of data collection firms such as Axiom, Experian, BlueKai, and eXelate often matched their cookie-like trackers with those of other firms to enhance advertisers’ ability to target very specific types of individuals—and often even very specific (though still anonymous) individuals. By the late 2000s, audience data exchanges owned by Google, Yahoo, Microsoft, Interpublic, Facebook, and other major players facilitated the auction of individuals with particular characteristics, often in real time. It is, therefore, now possible to buy the right to deliver an ad with a message tailored to a person with a specific profile at the precise moment that that person loads a Web page. In fact, via an exchange, a publisher can sell an advertiser the ability to instantly reach and tailor a message for someone the advertiser knows from previous contacts and may even have followed around the Web.

This article is an excerpt taken from a technical paper, titled - "Advertising, Big Data, and the Clearance of the Public Realm: Marketers’ New Approaches to the Content Subsidy" published at International Journal of Communications under Creative Commons License.

Download The Paper - LINK

Cite This Article: 

Couldry, N., & Turow, J. (2014). Advertising, Big Data, and the Clearance of the Public Realm: Marketers’ New Approaches to the Content Subsidy. International Journal of Communication, 8 1710-1726. Retrieved from http://repository.upenn.edu/asc_papers/413

Copyright © 2014 (Nick Couldry & Joseph Turow). Licensed under the Creative Commons Attribution Noncommercial No Derivatives (by-nc-nd). Available at http://ijoc.org.  
Name

-51,1,3D Technology,2,5G,6,Abkhazia,2,Academics,9,Accidents,19,Activism,1,ADB,10,ADIZ,1,Adults,1,Advertising,30,Advisory,1,Aerial Reconnaissance,11,Aerial Warfare,34,Aerospace,4,Afghanistan,81,Africa,108,Agile Methodology,2,Agriculture,15,Air Crash,9,Air Defence Identification Zone,1,Air Defense,5,Air Force,26,Air Pollution,1,Airbus,4,Aircraft Carriers,3,Aircraft Systems,1,Al Nusra,1,Al Qaida,3,Al Shabab,1,ALBA,1,Albania,2,Algeria,3,American History,4,AmritaJash,10,Antarctic,1,Anthropology,7,Anti Narcotics,11,Anti Tank,1,Anti-Corruption,3,Anti-dumping,1,Anti-Piracy,2,Anti-Submarine,1,Anti-Terrorism Legislation,1,Antitrust,1,APEC,1,Apple,2,Applied Sciences,2,AQAP,2,Arab League,3,Architecture,1,Arctic,6,Argentina,7,Armenia,26,Army,3,Art,1,Artificial Intelligence,62,Arunachal Pradesh,1,ASEAN,10,Asia,63,Asia Pacific,22,Assassination,2,Asset Management,1,Astrophysics,2,ATGM,1,Atmospheric Science,1,Atomic.Atom,1,Augmented Reality,7,Australia,43,Austria,1,Automation,13,Automotive,123,Autonomous Flight,2,Autonomous Vehicle,2,Aviation,57,AWACS,1,Awards,17,Azerbaijan,14,Azeri,1,B2B,1,Bahrain,9,Balance of Payments,1,Balance of Trade,3,Balkan,10,Baltic,3,Baluchistan,8,Bangladesh,27,Banking,48,Bankruptcy,1,Basel,1,Bashar Al Asad,1,Bay of Bengal,5,BBC,1,Beijing,1,Belarus,3,Belgium,1,Belt Road Initiative,3,Beto O'Rourke,1,BFSI,1,Bhutan,9,Big Data,29,Big Tech,1,Bilateral Cooperation,13,BIMSTEC,1,Biography,1,Biotechnology,2,BISA,1,Bitcoin,7,Black Lives Matter,1,Black Money,2,Black Sea,1,Blockchain,31,Blood Diamonds,1,Bloomberg,1,Boeing,19,Boko Haram,7,Bolivia,6,Bomb,2,Bond Market,1,Book,10,Book Review,17,Border Conflicts,5,Border Control and Surveillance,5,Bosnia,1,Brand Management,14,Brazil,99,Brexit,22,BRI,5,BRICS,16,British,3,Broadcasting,16,Brunei,2,Brussels,1,Buddhism,1,Budget,3,Build Back Better,1,Bulgaria,1,Burma,2,Business & Economy,963,C-UAS,1,California,4,Call for Proposals,1,Cambodia,5,Cameroon,1,Canada,46,Canadian Security Intelligence Service (CSIS),1,Carbon Economy,8,CAREC,1,Caribbean,9,CARICOM,1,Caspian Sea,2,Catalan,3,Caucasus,9,CBRN,1,Central African Republic,1,Central Asia,73,Central Asian,3,Central Eastern Europe,45,Certification,1,Chad,2,Chanakya,1,Charity,2,Chatbots,1,Chemicals,7,Child Labor,1,Children,4,Chile,10,China,437,Christianity,1,CIA,1,CIS,5,Citizenship,2,Civil Engineering,1,Civil Liberties,4,Civil Rights,2,Civil Society,4,Civilization,1,Clean Energy,4,Climate,62,Climate Change,12,Clinical Research,3,Clinton,1,Cloud Computing,39,Coal,4,Coast Guard,3,Cognitive Computing,12,Cold War,4,Colombia,15,Commodities,3,Communication,8,Communism,3,Compliance,1,Computers,40,Conferences,1,Conflict,78,Conflict Diamonds,1,Conflict Resolution,48,Conflict Resources,1,Congo,1,Construction,4,Consumer Behavior,4,Consumer Price Index,1,COP26,3,Coronavirus,105,Corporate Communication,1,Corporate Governance,4,Corporate Social Responsibility,4,Corruption,4,Costa Rica,2,Counter Intelligence,13,Counter Terrorism,79,COVID,4,COVID Vaccine,5,CPEC,7,CPG,3,Credit,1,Credit Score,1,Crimea,4,CRM,1,Croatia,2,Crypto Currency,11,Cryptography,1,CSTO,1,Cuba,6,Culture,4,Currency,6,Customer Relationship Management,1,Cyber Attack,6,Cyber Crime,2,Cyber Security & Warfare,103,Cybernetics,5,Cyberwarfare,16,Cyclone,1,Cyprus,5,Czech Republic,3,DACA,1,DARPA,3,Data,9,Data Analytics,35,Data Science,2,Database,2,Daughter.Leslee,1,Davos,1,DEA,1,DeBeers,1,Debt,9,Decision Support System,5,Defense,9,Defense Deals,5,Deforestation,2,Democracy,20,Democrats,2,Demonetization,6,Denmark. F-35,1,Denuclearization,1,Diamonds,1,Digital,38,Digital Economy,4,Digital Marketing,2,Digital Transformation,10,Diplomacy,10,Disaster Management,4,Disinformation,1,Djibouti,2,Documentary,2,Doklam,1,Dokolam,1,Dominica,2,Donald Trump,42,Donetsk,2,Dossier,2,Drones,10,E-Government,2,E-International Relations,1,Earning Reports,1,Earth Science,1,Earthquake,5,East Africa,1,East China Sea,9,eBook,1,ECB,1,eCommerce,11,Econometrics,1,Economic Justice,1,Economics,38,Economy,65,ECOWAS,2,Ecuador,3,Edge Computing,2,Education,60,Egypt,23,Elections,28,Electric Vehicle,10,Electricity,5,Electronics,7,Emerging Markets,1,Employment,12,Energy,305,Energy Policy,27,Energy Politics,23,Engineering,23,England,2,Enterprise Software Solutions,8,Entrepreneurship,15,Environment,45,ePayments,8,Epidemic,5,ESA,1,Ethiopia,3,Eulogy,2,Eurasia,3,Euro,5,Europe,5,European Union,214,EuroZone,5,Exclusive,2,Exhibitions,2,Explosives,1,Export Import,3,F-35,5,Facebook,7,Fake News,3,Fallen,1,FARC,2,Farnborough. United Kingdom,2,FATF,1,FDI,5,Featured,1100,Fidel Castro,1,Fiji,1,Finance,16,Financial Markets,47,Financial Statement,2,Finland,5,Fintech,13,Fiscal Policy,11,Fishery,3,Food Security,22,Forces,1,Forecasting,1,Foreign Policy,11,Forex,1,France,26,Free Market,1,Free Syrian Army,4,Freedom,3,Freedom of Speech,1,FTC,1,Fujairah,97,Fund Management,1,Funding,22,Future,1,G20,6,G24,1,G7,3,Gaddafi,1,Gambia,2,Gaming,1,Garissa Attack,1,Gas Price,8,GATT,1,Gaza,2,GCC,11,GDP,7,GDPR,1,Geneal Management,1,General Management,1,Geo Politics,103,Geography,1,Geoint,14,Geopolitics,5,Georgia,11,Georgian,1,geospatial,8,Geothermal,2,Germany,56,Ghana,3,Gibratar,1,Global Trade,88,Global Warming,1,Global Water Crisis,10,Globalization,2,Gold,1,Google,13,Gorkhaland,1,Government,125,GPS,1,Greater Asia,124,Greece,12,Green Bonds,1,Greenland,1,Gross Domestic Product,1,GST,1,Gujarat,6,Gun Control,4,Hacking,4,Haiti,2,Hasan,1,Health,7,Healthcare,71,Heatwave,1,Helicopter,10,Heliport,1,Hezbollah,3,High Altitude Warfare,1,High Speed Railway System,1,Hillary 2016,1,Hillary Clinton,1,Hinduism,2,Hindutva,4,History,10,Home Security,1,Honduras,2,Hong Kong,7,Horn of Africa,5,Housing,11,Houthi,11,Howitzer,1,Human Development,28,Human Resource Management,5,Human Rights,4,Humanitarian,3,Hungary,3,Hunger,3,Hydrocarbon,3,Hydrogen,2,IAEA,2,ICBM,1,ICO,1,Identification,2,IDF,1,Imaging,2,IMF,66,Immigration,16,Impeachment,1,Imran Khan,1,Independent Media,72,India,525,India's,1,Indian Air Force,18,Indian Army,5,Indian Nationalism,1,Indian Navy,22,Indian Ocean,16,Indices,1,Indo-Pacific,2,Indonesia,16,IndraStra,1,Industrial Accidents,3,Industrial Automation,2,Industrial Safety,4,Inflation,4,Infographic,1,Information Leaks,1,Infrastructure,3,Innovations,22,Insurance,3,Intellectual Property,3,Intelligence,5,Intelligence Analysis,8,Interest Rate,3,International Business,13,International Law,11,International Relations,7,Internet,52,Internet of Things,34,Interview,8,Intra-Government,5,Investigative Journalism,3,Investment,31,Investor Relations,1,IPO,4,Iran,184,Iraq,52,IRGC,1,Iron & Steel,1,ISAF,1,ISIL,9,ISIS,33,Islam,12,Islamic Banking,1,Islamic State,86,Israel,117,IT ITeS,129,Italy,10,Jabhat al-Nusra,1,Jamaica,3,Japan,56,JASDF,1,Jihad,1,Joe Biden,3,Joint Strike Fighter,4,Jordan,7,Journalism,6,Judicial,4,Justice System,3,Kanchin,1,Kashmir,8,Kazakhstan,22,Kenya,5,Kiev,1,Kindle,700,Knowledge Management,3,Kosovo,2,Kurdistan,8,Kurds,10,Kuwait,6,Kyrgyzstan,9,Labor Laws,10,Labor Market,4,Land Reforms,2,Land Warfare,21,Languages,1,Laos,1,Laser Defense Systems,1,Latin America,79,Law,5,Leadership,3,Lebanon,9,Legal,9,Liberalism,1,Library Science,1,Libya,12,Littoral Warfare,2,Livelihood,3,Loans,8,Lockdown,1,Lone Wolf Attacks,1,Lugansk,2,Macedonia,1,Machine Learning,7,Madagascar,1,Mahmoud,1,Main Battle Tank,3,Malaysia,10,Maldives,7,Mali,5,Malware,2,Management Consulting,6,Manpower,1,Manto,1,Manufacturing,14,Marijuana,1,Marine Engineering,3,Maritime,37,Market Research,2,Marketing,38,Mars,2,Martech,9,Mass Media,29,Mass Shooting,1,Material Science,2,Mauritania,1,MDGs,1,Mechatronics,2,Media War,1,Mediterranean,12,MENA,6,Mental Health,4,Mercosur,2,Mergers and Acquisitions,15,Meta,1,Metadata,2,Metals,1,Mexico,8,Micro-finance,4,Microsoft,11,Migration,19,Mike Pence,1,Military,99,Military Exercise,8,Military-Industrial Complex,1,Mining,15,Missile Launching Facilities,5,Missile Systems,51,Mobile Apps,3,Mobile Communications,10,Mobility,4,Modi,7,Moldova,1,Monaco,1,Monetary Policy,5,Money Market,2,Mongolia,8,Monsoon,1,Montreux Convention,1,Moon,4,Morocco,1,Morsi,1,Mortgage,3,Moscow,2,Motivation,1,Mozambique,1,Mubarak,1,Multilateralism,2,Mumbai,1,Muslim Brotherhood,2,Myanmar,24,NAFTA,3,NAM,2,Nanotechnology,4,NASA,12,National Security,5,Nationalism,2,NATO,29,Natural Disasters,10,Natural Gas,28,Naval Base,5,Naval Engineering,17,Naval Intelligence,2,Naval Postgraduate School,2,Naval Warfare,42,Navigation,2,Navy,21,NBC Warfare,2,Negotiations,1,Nepal,12,Neurosciences,6,New Delhi,4,New Normal,1,New York,4,New Zealand,5,News,1004,Newspaper,1,NFT,1,NGO,1,Nicaragua,1,Niger,3,Nigeria,10,Nirbhaya,1,Non Aligned Movement,1,Non Government Organization,4,Nonproliferation,2,North Africa,21,North America,37,North Korea,48,Norway,2,NSA,1,NSG,2,Nuclear,36,Nuclear Agreement,29,Nuclear Doctrine,1,Nuclear Security,43,Obama,3,ObamaCare,2,OBOR,15,Ocean Engineering,1,Oceania,2,OECD,4,OFID,5,Oil & Gas,327,Oil Gas,5,Oil Price,49,Olympics,2,Oman,25,Omicron,1,Oncology,1,Online Education,5,Online Reputation Management,1,OPEC,112,Open Access,1,Open Journal Systems,1,Open Letter,1,Open Source,4,Operation Unified Protector,1,Operational Research,4,Opinion,609,Pacific,5,Pakistan,155,Pakistan Air Force,3,Pakistan Army,1,Pakistan Navy,3,Palestine,21,Palm Oil,1,Pandemic,84,Papal,1,Paper,3,Papers,110,Papua New Guinea,1,Paracels,1,Partition,1,Partnership,1,Passport,1,Patents,2,PATRIOT Act,1,Peace Deal,5,Peacekeeping Mission,1,Pension,1,People Management,1,Persian Gulf,19,Peru,5,Petrochemicals,1,Petroleum,19,Pharmaceuticals,13,Philippines,10,Philosophy,2,Photos,3,Physics,1,Pipelines,5,PLAN,3,Plastic Industry,2,Poland,7,Polar,1,Policing,1,Policy,7,Policy Brief,6,Political Studies,1,Politics,36,Polynesia,3,Population,3,Portugal,1,Poverty,5,Power Transmission,6,President APJ Abdul Kalam,2,Presidential Election,30,Press Release,158,Prison System,1,Privacy,17,Private Equity,1,Private Military Contractors,1,Programming,1,Project Management,4,Propaganda,4,Protests,7,Psychology,3,Public Policy,55,Public Relations,1,Public Safety,7,Publishing,6,Putin,4,Q&A,1,Qatar,95,QC/QA,1,Qods Force,1,Quantum Computing,2,Quantum Physics,4,Quarter Results,2,Racial Justice,2,RADAR,1,Rahul Guhathakurta,4,Railway,7,Raj,1,Ranking,4,Rape,1,RCEP,1,Real Estate,1,Recall,4,Recession,1,Red Sea,2,Referendum,5,Reforms,17,Refugee,23,Regional,4,Regulations,1,Rehabilitation,1,Religion & Spirituality,9,Renewable,13,Reports,35,Repository,1,Republicans,2,Rescue Operation,1,Research,4,Research and Development,19,Retail,36,Revenue Management,1,Risk Management,4,Robotics,8,Rohingya,5,Romania,2,Royal Canadian Air Force,1,Rupee,1,Russia,256,Russian Navy,4,Saab,1,Saadat,1,SAARC,6,Safety,1,SAFTA,1,SAM,2,Samoa,1,Sanctions,3,SAR,1,SAT,1,Satellite,12,Saudi Arabia,121,Scandinavia,6,Science & Technology,329,SCO,5,Scotland,6,Scud Missile,1,Sea Lanes of Communications,4,SEBI,1,Securities,1,Security,6,Semiconductor,2,Senate,4,Senegal,1,SEO,3,Serbia,4,Seychelles,1,SEZ,1,Shale Gas,4,Shanghai,1,Sharjah,12,Shia,6,Shipping,5,Shutdown,1,Siachen,1,Sierra Leone,1,Signal Intelligence,1,Sikkim,4,Silicon Valley,1,Silk Route,6,Simulations,2,Sinai,1,Singapore,11,Situational Awareness,16,Smart Cities,7,Social Media Intelligence,40,Social Policy,39,Social Science,1,Socialism,1,Soft Power,1,Software,7,Solar Energy,11,Somalia,5,South Africa,18,South America,45,South Asia,396,South China Sea,30,South East Asia,58,South Korea,41,South Sudan,4,Sovereign Wealth Funds,1,Soviet,2,Soviet Union,7,Space,38,Space Station,2,Spain,8,Special Forces,1,Sports,2,Sports Diplomacy,1,Spratlys,1,Sri Lanka,20,Stamps,1,Startups,43,State of the Union,1,STEM,1,Stephen Harper,1,Stock Markets,15,Storm,2,Strategy Games,5,Sub-Sahara,3,Submarine,13,Sudan,5,Sunni,6,Super computing,1,Supply Chain Management,37,Surveillance,8,Survey,5,Sustainable Development,14,Swami Vivekananda,1,Sweden,3,Switzerland,3,Syria,111,Taiwan,16,Tajikistan,11,Taliban,15,Tamar Gas Fields,1,Tanzania,4,Tariff,4,Taxation,22,Tech Fest,1,Technology,13,Tel-Aviv,1,Telecom,21,Telematics,1,Territorial Disputes,1,Terrorism,73,Testing,2,Texas,3,Thailand,6,The Middle East,600,Think Tank,284,Tibet,2,TikTok,1,Tobacco,1,Tonga,1,Total Quality Management,2,Town Planning,2,TPP,2,Trade Agreements,13,Trade War,9,Trademarks,1,Trainging and Development,1,Transcaucasus,16,Transcript,4,Transpacific,2,Transportation,39,Travel and Tourism,4,Tsar,1,Tunisia,7,Turkey,73,Turkmenistan,9,U.S. Air Force,3,U.S. Dollar,1,UAE,130,UAV,21,UCAV,1,Udwains,1,Uganda,1,Ukraine,88,Ukraine War,3,Ummah,1,UNCLOS,6,Unemployment,1,UNESCO,1,UNHCR,1,UNIDO,2,United Kingdom,67,United Nations,27,United States,626,University and Colleges,4,Uranium,2,Urban Planning,10,US Army,8,US Army Aviation,1,US Congress,1,US Navy,15,US Postal Service,1,US Space Force,2,USA,16,USAF,18,UUV,1,Uyghur,3,Uzbekistan,11,Valuation,1,Vatican,1,Vedant,1,Venezuela,18,Venture Capital,3,Victim,1,Videogames,1,Vietnam,18,Virtual Reality,7,Vision 2030,1,VPN,1,Wahhabism,3,War,1,War Games,1,Warfare,1,Water,16,Water Politics,6,Weapons,10,Wearable,2,Weather,2,Webinar,1,WEF,2,Welfare,1,West,2,West Africa,17,West Bengal,2,Western Sahara,2,Whitepaper,2,WHO,3,Wikileaks,1,Wikipedia,1,Wildfire,1,Wildlife,2,Wind Energy,1,Windows,1,Wireless Security,1,Wisconsin,1,Women,10,Women's Right,10,Workshop,1,World Bank,25,World Economy,23,World Peace,10,World War I,1,World War II,3,WTO,6,Xi Jinping,8,Xinjiang,1,Yemen,26,Zbigniew Brzezinski,1,Zimbabwe,2,
ltr
item
IndraStra Global: B&E | The Rise of Big Data’s Use in Advertising
B&E | The Rise of Big Data’s Use in Advertising
Advertising subsidies support publishers throughout the media system. Publishers are organizations that produce and distribute content through analog or digital means; think of newspapers, television production firms, and search engines. The advertising subsidy involves payment for the right to persuade the publisher’s audience to purchase or otherwise support a product or service. Traditionally, that has meant purchasing space or time on or near a publisher’s content—for example, a newspaper article or an Internet video.
https://2.bp.blogspot.com/-ADSrAiWG_oE/VtyIiMqmU9I/AAAAAAAAI_k/vAwZutFkgww/s640/harddisk896x504.jpg.png
https://2.bp.blogspot.com/-ADSrAiWG_oE/VtyIiMqmU9I/AAAAAAAAI_k/vAwZutFkgww/s72-c/harddisk896x504.jpg.png
IndraStra Global
https://www.indrastra.com/2016/03/BE-Rise-of-Big-Datas-use-in-Advertising-002-03-2016-0014.html
https://www.indrastra.com/
https://www.indrastra.com/
https://www.indrastra.com/2016/03/BE-Rise-of-Big-Datas-use-in-Advertising-002-03-2016-0014.html
true
1461303524738926686
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content