IBM's Watson Ads Builder — an AI-based Self-service Advertising Solution

IndraStra Global

IBM's Watson Ads Builder — an AI-based Self-service Advertising Solution

By IndraStra Global News Team

IBM's Watson Ads Builder - an AI-based Self-service Advertising Solution

On June 3, 2019, IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property.

IBM Watson Ads Builder helps brands and agencies deliver impactful and insightful conversational marketing experiences across their digital marketing mix.
  • Natural Language Processing
  • Content Auto-Discovery
  • Pre-trained Industry Content Kits
  • Natural Language Generation
  • Easy Edit Mode for quick dialogue customization
  • Advanced Edit Mode for conversation enrichment
  • Try It Out
  • Theming

Watson Ads Builder is designed to enable agencies and developers to ingest and understand a brand's information and create a dialogue that is unique to each consumer, helping to deepen engagement and drive brand loyalty. For example, a creative agency can leverage Watson Ads Builder to create a unique brand experience for an airline client. The ad can enable a conversation and answer the most anticipated questions, like the best time to purchase a plane ticket or details around in-flight experiences -- all based on near real-time dialogue.

Image Attribute: Adding "conversation kits and topics" to car-based advertising chatbot/source: IBM

Image Attribute: Adding "conversation kits and topics" to car-based advertising chatbot/source: IBM

Prior to Watson Ads Builder, the typical conversational design solutions might take months to develop and could require specialized skills and manual effort. Watson Ads Builder can help simplify this process by using Natural Language Generation and Watson technology to encourage brands to create, deploy, chat and connect with consumers with speed.

Image Attribute: Adding chatbot levels, scope, and  other call-to-action attributes to an automated conversation /source: IBM

Image Attribute: Adding chatbot levels, scope, and  other call-to-action attributes to an automated conversation /source: IBM

Watson Ads Builder is the next generation of Watson Ads. Since launch, brands like Behr, Best Western, Campbell’s Soup Company, LEGO, Lufthansa, and Toyota have leveraged IBM’s AI-backed ad experience to help them deliver answers to consumer questions within an ad in near real-time.


Image Attribute: Consumer-facing conversation screenshot /source: IBM